Spring semester - Course list Marketing and Management exchange programme

In today's fast-evolving and deeply interconnected world, effective teamwork and communication across cultures are essential. As an international student, you have undoubtedly experienced this firsthand. This course equips you, as an international student, with the skills to develop intercultural communication competencies, navigate diverse work environments and bridge cultural differences. Through interactive activities, guest lectures and practical frameworks, you will enhance and refine your cross-cultural communication abilities and learn how to collaborate successfully. Mapping your own cultural identity through an exclusive online assessment tool will provide you with valuable new insights. Emphasis is placed on enjoying intercultural communication and leveraging cultural diversity as a strength. By the end of this course, you will be prepared to thrive in global teams and international work settings. A fantastic international project with a partner university and other enthusiastic international students, will be the icing on the cake. Global synergy at its best!

Money matters. Many companies have sales at the top of their priority list. Sales equals income and customers! But how do you build a long term relationship with them?

We will dive into the link between sales and marketing as well as having a closer look at sales automation and upgrade strategies. 

On top of that we will deal with cultural differences and personalities.

To complete this training sales team management and negotiation skills will be discussed using BtoB cases including role plays.

Are you in?

The course is focusing on the way Imagineering contributes to the success of e-Business. Transformational next to transactional marketing brings all parties closely together and enables strong and intense personal reactions; people want to belong to and to be involved because they love to be involved.

Theory will be translated into real action when constructing in small teams an imagineering programme for a real life e-business company. This course will have an irreversible impact on your life as marketer and/or an e-business professional. We want to welcome you to the inspiring world and memorable experience of this course ‘imagineering for sustainable happiness’.

• You learn and apply current models regarding trend spotting and innovation.
• You develop innovation ideas based on trends.
• You develop innovation ideas based on Consumer Insights, Personas, and the Customer Journey.
• You evaluate the innovation ideas and make an informed decision.
• You develop and test a prototype.
• You develop the Business Model Canvas and evaluate market opportunities.

In the intensive course ‘Smart Sustainable Cities’ we will explore how cities can both adapt to climate change and contribute to its mitigation. This practical course will cover key theoretical concepts such as the Smart Sustainable City, Data Sources, and the Commons in the City, all illustrated with real-world examples and cases, particularly through the lens of urban residents. The course focuses on three core areas: Smart Urban Mobility, Sustainable Construction and Buildings, and Managing (Limited) Resources. Students will visit projects in Antwerp and participate in a Citizen Science experiment.

Are you fascinated by fashion, but looking to see beyond the fleeting trends on your timeline? In this course, we unravel the psychology behind our wardrobes. Why do we buy what we buy, and why do we wear what we wear? You will learn how fashion shapes our self-image and how brands strategically position themselves in a global market.

We explore Antwerp’s unique DNA as a world-renowned fashion capital, the role of e-commerce, the power of online trends, and the true cost of fast fashion. You will develop the essential skills to become a future fashion expert—a strategist who doesn't just follow trends but creates lasting value based on well researched consumer psychology insights.

Ever wonder how marketing has been used to shape norms and promote positive social change? 

Never before have social challenges been more at the center of public debate. Learn how marketing can be applied outside the commercial marketplace to the solution of diverse social problems. Responsible Marketing is a process that applies commercial approaches, social principles, and future-proof initiatives to communicate and deliver value that benefits communities and the environment. 

You will have the opportunity to discuss, analyze and evaluate a variety of responsible marketing strategies that can support social change. Inspired by real-world examples and highly interactive workshops, you will be challenged to design your own creative Responsible Marketing Campaign for a non-profit organization with a potential real-world implementation. In doing so, the course seeks to encourage well-informed understanding of emerging areas in the field of marketing. 

Prompt & Play teaches you the fundamentals of marketing and lets you explore AI by doing. One week you get clear guidance, the next you roll up your sleeves and get to work:

• Build your own chatbot
• Create videos with the help of AI
• Plan a content calendar for your favorite brand
• Launch your own WordPress website, with AI as your co-pilot

From sharp prompts to standout content, you’ll learn how to use AI with both creativity and critical thinking.

The digitalisation of our world and the perceived value for each generation, changed the way "marketing" can play a role in the business of tomorrow. Mr. Kotler's “4P” or “5/6C” model has been challenged by modern technologies and consumer's way-of-thinking (sustainability, local solutions on a global scale, personalization, ...). It's important to evolve as "future marketeer" using the frameworks of (modern) marketing theories in order to choose the right positioning for your brand/product/service. The course focusses on the latest trends in the different marketing theories and models. During each session, we will firstly elaborate the marketing topics in theory, which are then put into practice and discussed in smaller groups.   If you want to know why SAVE is a much more "modern" and practical model than the classical "4P" from our beloved Mr. Kotler, then we expect you very soon in this course. 

This course equips you with the skills you need to work in introductory-level roles in project and change management. Project managers play a key role in leading, planning and implementing critical projects to help their organization succeed. You’ll discover foundational project management terminology, gain a deeper understanding of the value a project management for an organization and understand the need for change management to realize a project's full potential.

This course is tailored to provide students with an essential understanding of how artificial intelligence (AI) is revolutionizing the business sector. It delves into the core aspects of AI, such as machine learning, natural language processing, and Large Language Models (LLMs), demonstrating their role in fostering innovation, optimizing operations, and securing a competitive edge. Upon completion, students will possess a thorough grasp of both the opportunities and challenges presented by AI, alongside strategies for its effective deployment within the global business landscape. Moreover, this course will enhance students' ability to discern the practicality of AI for specific business scenarios. It focuses on teaching students to evaluate how well AI initiatives align with a company’s strategic objectives, operational capabilities, and ethical guidelines. The program also includes essential training on collaboration with data scientists and AI experts. A series of hands-on activities and engaging workshops, students will develop the necessary skills to effectively bridge the divide between business demands and technical execution, equipping them to guide and participate in AI-driven projects throughout their careers.

This course will help you to develop your skills in Dutch, the language spoken in the Netherlands and in Flanders. The learning objective is to reach level A1 of the CEFR for languages: understand and use familiar everyday basic phrases, introduce yourself and others, interact in a simple way provided the other person talks slowly and clearly and is prepared to help. However, students who are fluent in German tend to learn Dutch very fast and can reach an A2 level in one semester and will have the chance to do so. You’ll learn about the culture of Antwerp and Belgium, you’ll  recognize grammatical structures (A1) and use them (A2), you’ll develop your vocabulary, listening and speaking skills and you can choose between a more interactive and fun approach or a more classical approach focusing on grammar and vocabulary.